Topics
We tailor our approach
to suit your needs.
Aurum Research’s core competence – combining qualitative and quantitative methods for pharmaceutical market research throughout the product life cycle.
Our services in detail:
- Landscape of current markets
- Unmet needs
- Market size
- Stakeholders
- Market segmentation
- Forecasting of patient shares and volumes
- Category perception
- In-depth understanding of physicians’ prescribing behavior
- Patient journey
- Patient usage behavior
- Product satisfaction and unmet needs
- Screening of new product ideas
- Physician and patient concept acceptance
- Market potential
- Concept improvement
- Message testing, folder tests
- Touchpoint preference
- Impact on recommendation and prescribing
- Optimizing positioning and pricing strategies
- Using advanced techniques (psychologically optimal pricing point, benchmarking, conjoint measurement / discrete choice analysis / brand-price trade-off, price class tests)
- Identifying core brand values, drivers & barriers, and points of leverage via projective qualitative techniques
- Name/trademark research
- Packaging and handling research
- Campaign building: testing key messages, sales story flow, detail aids, ad concepts
- Attitudes, usage and awareness, key messages
- Communication and sales force effectiveness research
