We tailor our approach
to suit your needs.

Aurum Research’s core competence – combining qualitative and quantitative methods for pharmaceutical market research throughout the product life cycle.

Our services in detail:

  • Landscape of current markets
  • Unmet needs
  • Market size
  • Stakeholders
  • Market segmentation
  • Forecasting of patient shares and volumes
    • Category perception
    • In-depth understanding of physicians’ prescribing behavior
    • Patient journey
    • Patient usage behavior
    • Product satisfaction and unmet needs
      • Screening of new product ideas
      • Physician and patient concept acceptance
      • Market potential
      • Concept improvement
        • Message testing, folder tests
        • Touchpoint preference
        • Impact on recommendation and prescribing
        • Optimizing positioning and pricing strategies
        • Using advanced techniques (psychologically optimal pricing point, benchmarking, conjoint measurement / discrete choice analysis / brand-price trade-off, price class tests)
        • Identifying core brand values, drivers & barriers, and points of leverage via projective qualitative techniques
        • Name/trademark research
        • Packaging and handling research
        • Campaign building: testing key messages, sales story flow, detail aids, ad concepts
        • Attitudes, usage and awareness, key messages
        • Communication and sales force effectiveness research


        Aurum Research GmbH
        Sandgasse 12
        91207 Lauf an der Pegnitz


        Tel.: +49 9123 9981 330
        Fax: +49 9123 9981 340


        Aurum Research is a member of EphMrA