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Topics

 

We Tailor Our Approach to Suit Your Needs.  

Aurum Research’s core competence - combining qualitative and quantitative methods for pharmaceutical market research throughout the product life cycle.

 

Our services in detail:

 

Business opportunity research (typically Phases I-II)

  • landscape of current markets
  • unmet needs
  • market size
  • stakeholders
  • market segmentation
  • forecasting of patient shares and volumes

Pricing and positioning research (typically Phase III, launch)

  • Optimizing positioning and price strategies
  • Using advanced techniques (psychological optimal pricing point, benchmarking, conjoint measurement / discrete choice analysis / brand-price trade-off, price class tests)

Pre-launch research (plus re-launch, line extensions)

  • Identifying core brand values, drivers and barriers, points of leverage, esp. projective qualitative techniques
  • Name/ trademark research
  • Packaging and handling research
  • Campaign building: testing key messages, sales story flow, detail aids, ad concepts

Tracking brand success (post-launch)

  • attitudes, usage and awareness, key messages
  • communication and sales force effectiveness research


 
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